Content marketing can help you attract leads, win more sales, and grow your business, but it isn’t just about turning out piece after piece of content. You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.
And then you have to learn how to create and promote awesome, useful, informative, educational, and inspirational content that will reach your audience at the right time.
Let’s help you understand this better. Whether you’re struggling with your current content marketing efforts, or you’re just getting started, you need to read this.
It’s easy to look at all the hype surrounding content marketing and to assume that all you have to do is start a campaign and then good things will happen. This is not the case at all. It’s extremely easy to start a content marketing campaign and then see it flop. Most entrepreneurs will start out like this.
You have to measure what’s working. Then you have to refine and tweak your campaign until you get the results you want. And since the landscape changes all the time this is a process that never ends.
Content Marketing: Learn the Basics
What is Content Marketing?
Content marketing is the proven practice of generating interest in a business and its products/services by creating value for customers through engaging and informative content. As a marketing practice that spans traditional and digital channels, content marketing is an integral component of any successful business.
Why is Content Marketing Important?
Content is the foundation of just about every type of online customer interaction. From search and discovery through consideration and on to conversion, content helps consumers make decisions. Content marketing helps brands maximise their return on investment in content by ensuring that each content asset — whether a blog post, email, article, infographic, video, or any other format — reaches the most receptive and relevant audience.
It speaks to your customers. It powers your social media promotion. It creates relationships between you and your target audience. Whenever you think of marketing, you should be thinking of content marketing. Integrate your content marketing team with the rest of your business.
Understanding content marketing better.
Your success as a content marketer relies on having a sales funnel that goes with it. Remember what your main goal is: content marketing is about taking a person and leading them to the point where they become a customer. Traffic numbers alone mean nothing, because you can’t pay your bills with traffic numbers.
Creating a sales funnel is exactly like content marketing. You have to refine and tweak it until you get it just right. These are some tips for crafting the perfect sales funnel:
- Have a target audience. Make sure you have the image of your perfect customer in your head.
- Make sure you have multiple funnels to suit different sub-niches of your target audience.
- Don’t start by asking people for their money. Give them something of value. Nurture your target.
- Concentrate on providing a five-star user experience.
- Each stage should tell you where in the process the client is, all the way from ‘Just looking.’ to ‘I’m ready to make a purchase.’
Your content marketing campaign will filter through people so only the most likely people to make a purchase will find themselves in your sales funnel. This is how you go about achieving laser targeting.
Here’s what your brand needs to know about content marketing:
- A content strategy is crucial
- Content is produced for your consumers, not your company.
- Content marketing is more than just the written word.
- Good content marketers know more about content than brands do.
- It’s how your business needs to evolve if it wants customers for life.
The number one takeaway from this is that content marketing is here to stay. Content marketing must be a priority and it must be something that figures as part of your business. It’s what users expect and it’s what the experts say is most effective.
How will you start your content marketing campaign today?