Video marketing has taken over the digital marketing industry, and videos in marketing are expected to grow significantly over the coming years. Video marketing is likely to be an essential part of your business marketing campaign, regardless of the size of your company or the industry in which you operate. For many small and start-up companies, video marketing campaigns could seem like an expensive luxury. There are great, inexpensive ways to put together an effective campaign.
1. Use animation – Animated marketing videos are relatively inexpensive. In order to get the best, professional results, it’s recommended that you use a professional animation company.
2. Facebook Live – Anybody with a smartphone can use Facebook Live, so make sure that you are signed into your business’s page on your smartphone’s Facebook app, as you never know when you might get a great Facebook Live video opportunity. It’s an awesome way of encouraging potential and existing customers to engage with the brands that they follow.
3. DIY – Marketing videos don’t have to be complicated or expensive to make. In fact, some of the most powerful marketing videos could be made using your smartphone camera. For example, asking previous customers to help you create a video where they leave a review of a product or service, or your brand as a whole, is an excellent idea that’s easy and cheap to create but sends a powerful message to anybody considering purchasing from you.
Tips for creating marketing videos.
Tell a story – Instead of being overly salesy, an effective video tells a story. Businesses should utilize the emotive power of video by appealing to their customer’s needs and desires.
Make sure the introduction stands out – A little like how we are unlikely to click on an email if we’re not inspired by the subject line, an incredible one fifth of viewers click off a video
within 10 seconds if they’re not interested in what they see. The introduction of the video is vitally important and should be made inspiring, entertaining and informative, to hook the viewer and encourage them to view the whole of the video.
Create a catchy title – The video’s title should be stimulating and eye-catching in order to grab a viewer’s attention. Use relevant keywords in the title, the video is likely to show up on the search engines when viewers search for the topic.
Focus on the mission and less on the product – Instead of being overly focused on the product and all its benefits, channel the message of the video into the mission of the product.
Don’t be boring – If you want your business’s video marketing campaign to be successful, create exciting and inspiring videos that is not considered boring.
Make it mobile friendly – With more and more people using mobile devices to get online, it’s imperative corporate videos are mobile friendly. In fact, according to YouTube, mobile video consumption increases massively every year!
Think about SEO – Google loves video content and an effective video marketing campaign should have Search Engine Optimization (SEO) in mind. To ensure maximum SEO value from your videos, accompany the video with a well-written description that is tagged with relevant keywords to help boost the SEO.
Include your URL in the video – Displaying your website address in a marketing video is a good way for companies to get exposure and generate traffic to their website through a video.
Educate your audience – As the Digital Marketing Institute informs, one of the most powerful ways to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective than a solely promotional video.
Make the video more atmospheric with music – Music is a powerful tool for video content. Don’t be afraid to use music in your video that fits the mood of the message and crafts a more exciting video.
Include a Call to Action – Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overly salesy.
Take viewers behind the scenes – Consumers love to get up close to a brand and video marketing offers the perfect opportunity to take customers behind the scenes and into your business’s ‘natural surroundings.’
Include tutorial videos – Posting tutorials that are relevant to your niche is a great way to connect and engage with customers. Tutorials shouldn’t give away all your industry secrets, but should be enough to entice the viewer with informative and useful content, leaving them wanting to learn more.
Keep it short – Online viewers often don’t have much time to spare before they’re off looking on a new site and at a new video. In this sense, shorter marketing videos can tend to work better than long ones.
Use a professional voice – Words spoken with clarity and professionalism will always come out better in a corporate video than an amateur speaker, whose lack of experience speaking on the camera is obvious. It might be a good idea to have an employee that is experienced on speaking in front of the camera record for the video, or even think about calling in a professional.
Pose questions – Strive to create engagement and conversation with your video by asking viewers questions. Ask viewers to leave answers to the questions in a comment section below the video.
Don’t be preoccupied with perfection – Videos for marketing purposes aren’t Hollywood movies and nobody expects it. Whilst you want the video to look professional, don’t become too obsessed with perfection. It’s important a marketing video is produced professionally. From the camera work to lighting, edited to voice overs, it might be a good idea to call upon the expertise of a professional video production company to ensure the video is produced in high quality.
Use videos to help you create your own effective video marketing strategy – Head to the likes of YouTube to see how businesses are already building videos that have managed to go viral. The likes of Coca-Cola, will give you some pointers on how the biggest and well-known brands are producing a video to go viral.
Build hype around the launch of the video – Build some hype around the video by promoting its launch date on your website, blog and social media channels.
Provide some humor – Not all corporate videos need to be serious. On the contrary, some humor can work well in generating more interest in your video. Humor can really get your customers feeling connected with your brand and help you stand out.