Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.
With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.
Why is paid advertising important in marketing?
Efficient marketing campaigns capitalise on all channels for advertising. Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to expose your company’s name to a large audience.
Paid ads are usually displayed to users on the sides, tops, or bottoms of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic.
The different categories of paid ads — PPC, PPI, and display ads — allow marketers to further customise their campaigns. The growing popularity of social media has turned sites such as Facebook and LinkedIn into effective platforms for paid ads.
Do you want to start marketing your business using PPC, but you are not sure how to start?
If your goal is to generate traffic to your website & draw potential customers without the risk of wasting your money on insufficient, poor executed internet advertising, then our goal is to help you achieve this by running a moneymaking campaign that includes the suitable online advertising portfolio without struggling & entering the maze of wasted money & efforts! A well planned PPC campaign will be your way to successfully reach your targeted customers and direct them to visit your website.
Our service guarantees you all the needed factors to have a buzz maker campaign! We craft the perfect combination of thoroughly designed keyword lists & groups, a highly persuasive tailored credible landing page, and make it a definite matter to be seen first by your potential customers.
TunedIn Marketing Solutions can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.
Your display ads will be targeting an audience that has already indicated an interest in your service or product.
Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.
Remarketing & Retargeting
Improve ROI and increase conversions by marketing to people who have all ready visited your website.
Brief process of our pay per click campaign:
Our pay-per-click (PPC) management service includes the following components:
• PPC search campaign strategy
• Keyword research and selection
• Ad creative development
• Campaign set-up
• Bid management and ROI tracking
• Landing page optimization and development
• Campaign management and analysis