Marketing your company online is a big deal. Internet usage has increased massively in the past decade. This impacts how people purchase products and interact with businesses. Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
What is Digital Marketing?
Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Here are some of the most common digital marketing assets and strategies businesses use to reach people online:
Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. Many people don’t realise how many digital marketing assets they have at their disposal. Here are just a few:
– Your website
– Branded assets (logos, icons, acronyms, etc)
– Video content (video ads, product demos, etc)
– Images (infographics, product shots, company photos, etc)
– Written content (blog posts, eBooks, product descriptions, testimonials, etc)
– online products or tools (SaaS, calculators, interactive content, etc)
– Social media pages
As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!